Web Site Business Alignment: Attaining Measurable Value (First Edition)
Steven L Telleen
Program Track:
Peak Performance
Program Duration:
36 Minutes
Value Category:
Best practices
Key Issues:
Are there specific solutions for aligning a Web site with a business?
Is there a case study that shows how an enterprise derives significant business benefits from the alignment of business objectives with Web site functionality?
What are the barriers to Web site business alignment?
Is the Web site a business asset and, if so, how does it require an investment of time and money?
What are the key specifications that business owners must provide to designers and developers?
Why are Web sites rarely aligned with an organization’s business objectives?
How can IT help business owners develop specifications?
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Architecture and Infrastructure
Business Management
eBusiness
Business owners must clearly articulate their business objectives and Web site practices in order to obtain measurable results. Steve Telleen, Founder, iorg.com, delves into these issues and offers specific solutions for aligning your Web site with your business. In addition, this program includes a case study with the Web executive team of Torchiana, Mastrov & Sapiro, a career management consulting firm that shows how it has derived significant business benefits from the alignment of business objectives with Web site functionality. Telleen begins by examining barriers to Web site business alignment, and explains how the Web site as a business asset requires an investment of time and money. Next, he discusses the key specifications that business owners must provide to designers and developers: Web site business objectives, key visitor scenarios, and stripped home pages. Telleen also describes a workshop for developing these specifications. Then, he explores where and how to use the specifications, and demonstrates how they have value for business owners, designers, and implementers. Finally, Telleen looks at how to obtain these specifications from the business owners.
By watching this program, you will learn:
~ Why Web sites are rarely aligned with an organization’s business objectives;
~ Three things to look for in a business objective;
~ Three specifications in the design and implementation process; and
~ How to help business owners develop these specifications.
Viewers of the online and CD-ROM versions of the program will have instant access to Web links that include: ‘Balancing Multiple Visitor Objectives on Web Sites’; ‘Building a Brand on the Web’; ‘Business Value: The Touchstone of Web Site Improvement’; ‘Dollars and Sense: Measuring the Value of Web Sites’; ’Getting From Research to Personas: Harnessing the Power of Data’ and ‘How to Communicate With Your Web Site Design Group.’ White papers include: ‘Improving Your Web Site's Business Value’; ‘Seven Steps to Better Enterprise Web Site Value’ and ‘The Challenge of Networked Content.’
PROGRAM TOPICS:
INTRODUCTION
AGENDA
ADDITIONAL EXPERTS FEATURED IN THIS PROGRAM
BARRIERS TO WEB SITE BUSINESS ALIGNMENT
Web Site Business Alignment Pitfalls
Web Site Business Alignment Benefits
Web Site Business Alignment: Improving Communication
Web Site Business Alignment: Set and Document Business Objectives
THREE KEY SPECIFICATIONS BUSINESS OWNERS NEED TO PROVIDE
Web Site Business Objectives, Key Visitor Scenarios and Stripped Home Pages
Three Key Specifications: Web Site Business Objectives
Web Site Business Objectives at iorg.com
Three Key Specifications: Key Visitor Scenarios
Key Visitor Scenarios: The Persona Concept
Key Visitor Scenarios: Imperative Factors
Three Key Specifications: The Stripped Home Page
WHERE AND HOW TO USE THE THREE KEY SPECIFICATIONS
Web Site Business Objectives for the Business Users
Web Site Business Objectives for the Designers
Web Site Business Objectives for the Implementers
Key Visitor Scenarios for the Business Owners
Key Visitor Scenarios for the Designers
The Stripped Home Page for the Business Owners
The Stripped Home Page for the Designers
The Stripped Home Page for the Implementers
Final Point of the Three Key Specifications
HOW TO GET SPECIFICATIONS FROM BUSINESS OWNERS
Most Business Owners Do Not Provide the Three Key Specifications
CASE STUDY: TORCHIANA, MASTROV & SAPIRO
Pat Torchiana: Deriving Business Benefits From Web Site Alignment
Rosa Yokoyama: Deriving Business Benefits From Web Site Alignment
Jill Torchiana: Deriving Business Benefits From Web Site Alignment
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- medium
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