What are the special challenges for an organization regarding unsolicited commercial e-mail – spam – and e-mail-borne security risks, such as viruses and worms?
What are the added costs, and how significant are they?
Is there a discussion on the tools and techniques an enterprise can use to reduce these threats?
Is there an example of how an organization employed new solutions to combat crippling volumes of e-mail?
What is the history of spam, and how do spammers operate?
Why is spam is so difficult to stop?
Which technologies are the best bet to solve the spam problem?
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IT Management
Networking
Security and Privacy
Sourcing
eBusiness
The rising tides of unsolicited commercial e-mail – spam – and e-mail-borne security risks, such as viruses and worms, not only pose special challenges for enterprises, but also add significant costs. Ray Everett-Church, Chief Privacy Officer for TurnTide, explains how spam affects your organization and discusses tools and techniques you can use to reduce this threat. In an interview, Karl Barth, E-mail Administrator, Office of Information Resources and Technology at Drexel University in Philadelphia, describes how the university employed new solutions to combat the crippling volumes of e-mail it was receiving. Everett-Church discusses the history of spam, explains how spammers operate, and shows what spam costs your company. He points out why spam is so difficult to stop, and then describes the first generation of anti-spam solutions and their overall effectiveness. Everett-Church examines the next wave of solutions and explains how they can help IT departments reduce costs. Finally, he describes the technologies that are your best bet to solve your spam problem.
By watching this program, you will learn:
~ The origin of spam and the related threats of e-mail borne worms and viruses;
~ How and why spammers operate, and why it is so difficult to stop;
~ The financial impact of spam on your business, and how spam affects your IT department;
~ Evolving technologies for fighting spam and how they can be combined to most effectively be deployed in your network architecture.
After watching this program, you will:
~ Understand the complexities and jargon of the spam world and other e-mail threats;
~ Be able to assess which spam techniques are most adversely affecting your enterprise, and the technology solutions to combat those threats; and
~ Be able to calculate return-on-investment for a variety of solutions.
Viewers of the CD and online versions of the program will have easy access to Web links that include: ‘Blacklists and Whitelists and Deliverability, Oh My!’; ‘Do Spammers Walk Among Us?’; ‘In Praise of Spam: The Subtle Psychology of E-Mail Marketing’; ‘Is E-Mail Doomed?’; ‘It's Not Called Can Spam for Nothing’; ‘Phishing: Spam That Can't Be Ignored’; and ‘Reclaim Your Computer.’ White papers include: ‘Adaptive Behavioral Resource Allocation: Benefits and Lessons Learned From Stopping Spam’, ‘Anti-Phishing: Best Practices for Institutions and Consumers’, ‘Killing the Corporate Hydra: Spam E-Mail’, and ‘Spam: A Security Issue.’
PROGRAM TOPICS:
INTRODUCTION
PROGRAM ROI
AGENDA
CASE STUDY FEATURED IN THIS PROGRAM
SPAM: FROM A MENU ITEM TO AN IT PROBLEM
The Origin of Spam
Why Do Spammers Spam?
Two Critical Elements of Spam: Volume and Speed
STUPID SPAMMER TRICKS
Stupid Spammer Tricks: Spamware
Stupid Spammer Tricks: Dictionary Spamming
Stupid Spammer Tricks: Malicious Code
Stupid Spammer Tricks: Phishing
Karl Barth: How Drexel University Handles Spam
THE BOTTOM LINE: YOUR BOTTOM LINE
The Costs That Spam Volume is Causing
SMTP: THE BLESSING AND THE CURSE
Simple Mail Transport Protocol: The Good, The Bad and The Spam
GODZILLA VS. THE IT DEPARTMENT
The True Cost of Spam Is Lost Productivity
Anti-Spam Technologies
Anti-Spam Solutions: Whitelists and Blacklists
Anti-Spam Solutions: Filters
Whitelists, Blacklists and Filters
Anti-Spam Solutions: Filters
The Downside of Whitelists, Blacklists and Filters
SECOND GENERATION ANTI-SPAM TECHNOLOGIES
A New Class of Anti-Spam Products
Karl Barth: Drexel University’s Anti-Spam Technologies
MY RECOMMENDATION: HAVE A COCKTAIL
Spam: A Cocktail of Technical Solutions
The Multi-Tiered, Anti-Spam Architecture
The Multi-Tiered, Anti-Spam Architecture: The Mailbox Zone
The Multi-Tiered, Anti-Spam Architecture: The Server Zone
The Multi-Tiered, Anti-Spam Architecture: Filtering Approaches Preferred
The Multi-Tiered, Anti-Spam Architecture: The Network Zone
The Multi-Tiered, Anti-Spam Architecture: Deploy a Layered Approach
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