Understanding Blogs and Their Business Value (First Edition)
Ted Demopoulos
Program Track:
Straight Talk
Program Duration:
33 Minutes
Value Category:
Exploration
Key Issues:
How have blogs quickly evolved from quirky Internet diaries to the next wave in the information revolution?
How can blogs boost Web site traffic, increase sales, and provide an excellent platform to communicate with customers?
What are the shortcomings of traditional Web sites, and how can blogs overcome these shortcomings?
Are there practical business uses of blogs, and if so, are there examples?
Who should blog for your company?
Are there guidelines for blog writing?
What is the future of blogging as a business tool?
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Business Management
Customer Relationship Management
eBusiness
Blogs have quickly evolved from quirky Internet diaries to the next wave in the information revolution. Seen as a cutting edge information dissemination and marketing technique, blogs are now part of many companies’ Web sites. In this program, consultant Ted Demopoulos explains how blogs can boost Web site traffic, increase sales, and provide an excellent platform to communicate with customers. He describes how companies use traditional Web sites, examines their shortcomings, and shows how blogs overcome these shortcomings. Demopoulos looks at the practical business uses of blogs and provides several instructive examples. He also addresses the critical issue of who should be blogging for your company. Demopoulos offers guidelines for blog writing, and considers defensive blogging strategies. He describes how feeds are used for aggregating blog content. Demopoulos concludes by looking at the future of blogs as an evolving business tool.
By watching this program, you will:
~ Understand how blogs differ from traditional Web sites;
~ Learn how companies are using blogs effectively today;
~ Understand the business uses of blogs; and
~ Learn guidelines that will allow your organization to create effective blogs.
Viewers of the CD and online versions of the program have instant access to Web links that include: ‘5 Key Questions (You've Been Dying) to Ask About Business Blogs’; ‘Blog-Linked Firings Prompt Calls for Better Policies’; ‘Bloglines and the Future of Blogs, RSS and Search’ and ‘Creative Marketing Destruction: Add Water and Blog.’ White papers include: ‘Blogs: The Next Big Thing in Marketing,’ ‘Pew Internet and American Life Project: The State of Blogging,’ ‘RSS and Atom Feeds Explained,’ and ‘Weblogs: Realigning Business Technology and Communication.’
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