Achieving the 360 Degree Customer View (First Edition)











John Raezer


Program Track:
The Game Plan

Program Duration:
44 Minutes  




Value Category: Efficient operations
Key Issues: What is the perspective of a 360-degree customer view including values, "hot buttons," concepts, metrics, and behaviors? How is client intelligence captured, managed, and utilized? What is the Game Plan for achieving the 360-degree customer view from selecting the right tools through maintaining a client intelligence framework? How does this 360-degree customer view affects an organization and its IT staff?
- high
- medium
- low
Architecture and Infrastructure
Business Applications
Business Management
Customer Relationship Management
Data Management
IT Management
 
    
* Achieving the 360 Degree Customer View

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